Platinum has become a popular choice for jewellery due to its power, durability, and marketing efforts of the platinum industry in recent years. Platinum is three times more luxurious than gold.
Jewellers forcefully market it because they make three times the profit on every platinum item they sell compared to gold. Platinum is a naturally white, lustrous metal that is long lasting.
Sometimes the claims of strength and scratch confrontation are overstated. Like all precious metals, platinum will scratch. A platinum scratch is different from white gold because it simply “plows” the metal instead of remove it.
Traditionally, jewellery manufacturers used platinum alloyed with metals from the platinum group metals (iridium, osmium, palladium, platinum, rhodium, and ruthenium). With the proper mix of these platinum group alloys, platinum becomes one of the hardest metals making it a strong and durable jewellery metal. Platinum will not rust or corrode and the platinum family metals make it hypoallergenic and ideal for persons with sensitive skin.
Federal Trade Commission (FTC) guidelines for platinum jewellery state that only items consisting of 950 part per thousand of pure platinum can be marked stamped “PLATINUM” or “PLAT” without more alloy information. From 750-950 Platinum, the platinum group metals must also be indicated. For example, PLAT900IRID for 10% Iridium alloy. In the past, the most common alloys in America were 95% Platinum with 5% Ruthenium or 5% Cobalt and 90% Platinum with 10% Iridium.
Jewellers forcefully market it because they make three times the profit on every platinum item they sell compared to gold. Platinum is a naturally white, lustrous metal that is long lasting.
Sometimes the claims of strength and scratch confrontation are overstated. Like all precious metals, platinum will scratch. A platinum scratch is different from white gold because it simply “plows” the metal instead of remove it.
Traditionally, jewellery manufacturers used platinum alloyed with metals from the platinum group metals (iridium, osmium, palladium, platinum, rhodium, and ruthenium). With the proper mix of these platinum group alloys, platinum becomes one of the hardest metals making it a strong and durable jewellery metal. Platinum will not rust or corrode and the platinum family metals make it hypoallergenic and ideal for persons with sensitive skin.
Federal Trade Commission (FTC) guidelines for platinum jewellery state that only items consisting of 950 part per thousand of pure platinum can be marked stamped “PLATINUM” or “PLAT” without more alloy information. From 750-950 Platinum, the platinum group metals must also be indicated. For example, PLAT900IRID for 10% Iridium alloy. In the past, the most common alloys in America were 95% Platinum with 5% Ruthenium or 5% Cobalt and 90% Platinum with 10% Iridium.
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